There are a lot of sites out there on the internet. A good chunk of them aren’t very good. The reason is there wasn’t a lot of thought put into how your visitor views your site. Here are a few quick and easy ways to scare away your visitors.
1. It’s not IMMEDIATELY clear what you do.
There is a rule called the “3 Second Rule”. People on the Internet are looking for something and if they aren’t convinced in 3 seconds OR LESS that your site will give them what they are looking for they go looking somewhere else.
2 You have advertisements to other sites on your site.
Why would you direct visitors to other sites? What you are telling them is “I obviously don’t have what you need so go see these guys.” That may not be what you are trying to say but in essence what you are saying is that you really don’t want them on your site.
3 You hide the contact information.
Nothing says “we are going to screw you” like hiding your contact info. The main reason internet doesn’t work is that normally human beings, deep down, want to do business with other human beings. Internet creates a huge space where TONS of people are out of their comfort zone. When you make it clear that your aren’t afraid of them contacting you, you are telling them it’s OK…they are really dealing with human beings in a more convenient way.
4 You have what you think is a cool flash intro and even worse some music.
OK not only does flash totally break the “3 Second Rule” (see reason number 1…if you can’t remember WRITE IT DOWN!) And the music? Everyone hates music on web sites…even you do when you are on other sites. I’d even bet that when you go to your own site with music you mute that damn music straight away. The Golden Rule man.
5 You have grammar and spelling errors.
Yeah I know…it’s not your fault…you’re English teacher just didn’t get the job done. It’s not your customers’ fault either. They shouldn’t have to suffer. What your bad grammar and spelling says is that you are NOT a serious company. Serious companies have seriously good grammar and spelling.
6 You have way TOO MUCH information on your homepage.
Have you ever been to a site with a ton of content on the first page? And have you ever been to the opposite (I mean a good site)? This is like telling your life story on the first date (no really that’s a bad idea). All that information confuses the customers and keeps them from really seeing what you offer (product or service). Here’s the thing…people don’t want to read a all that crap on your homepage…clean it up and make it clear how they can give you their money.