Every business has a market and every market has certain characteristics such as size and scope and other demographic information. No business (well except Coca Cola) can say their market is absolutely everyone, everywhere. The problem is when businesses base their strategies on what I like to call “Nothing to Everyone” premise. When you offer something that is for everyone you have a 99.9999% chance of being nothing to everyone and a .00001% chance of being the next Coca Cola. The problem is that’s a dice roll I wouldn’t make.
Is there another way?
Hell yes there is another way. The other way is figuring out what segment of what market really thinks you are the awesome. Basically you find what your market is and try to add huge value to them. This is what successful companies do and this is what you need to do to become successful especially on the internet. Think about the following. Ensure is like a old folks vitamin drink. Seriously only people above 70 drink it. How do you think their website should look? Right..like an old folks home or something. On the other hand Monster energy drinks website should be a lot different.
If you want to have a great website that people will come to, find value in and use it to funnel business to you, it is 100% necessary to design it in a way that your potential customer base feels comfortable with. Here are some tips to do just that:
1. First and foremost you have to know who these people are and if you don’t fit into your customers’ profile get together with some customers and ask them what they would like on a website.
2. At every stage of web design take a step back and ask yourself “Can I see my customers using this?” If you can’t see it don’t do it. Here you have to be really objective. It’s like every mom thinks their kids are cute and sometimes you’re like sorry lady that kid is ugly. Don’t get those mom goggles on. You make think its great but the site isn’t for you. If your customers won’t love it don’t do it.
3. Ask your customers. Once you have something set up get your customers to give you feedback. People love giving advice and they can really help you create value for them.
If you do this you will have an awesome website that serves its purpose: bringing you more business.