Only if you need customers. If not, go ahead with just brochures and business cards. If customers are what you are looking for then a website is absolutely necessary. I know what you are thinking, “Wow, a web designer tells me I need a website. Yeah…” I know it’s hard to swallow coming from me so here are the top reasons why your small business needs a website.
1. A small business website is the hub of all of your marketing media
You can’t tell everything about your business with a radio commercial or a business card. Your brochure is limited to the amount you can print out and get into the hands of your prospective clients and exactly when they are ready to read it. I am not saying your website replaces these things, but it does make them stronger. With a website all of your other marketing efforts can lead them there where you can provide all of the information needed for interested people to become clients.
2. A small business website increases your ROI on all other marketing methods
Different personalities need different triggers in order to make a buying decision. Maybe customer A responds better to video and customer B wants to know absolutely everything about a product. Both of these customers can’t be sold by other marketing media, but they can be sold enough to investigate further on your website. A well designed website can give each customer the information they need and how they need it in order to make a purchase. Without a website they would have abandoned your sales funnel as just interested prospective customers.
3. A small business website is agile
If you have a special sale that you want to advertise, your website can be changed literally in seconds with very little to zero cost . With a proper content management system (we use a highly customized version of WordPress, click here to learn more) you can control almost all of the content on your website. If you are capable of sending an email with an attachment you can learn how to use our WordPress with very little effort.
5. A small business website is accessible 24/7
Have you ever been on the internet after midnight? So have your prospective clients. With a website you have a salesperson that d doesn’t sleep. You can generate leads and in cases of selling an online product you can literally make money while you sleep. Your customers can find out more about you on their schedule not just during your hours of operation.
6. A small business website gives you control over your first impression
A professional looking website says a lot about your business. Not only is it often your best chance to make a first impression on your customers but it shows that you are committed to your business. It also shows that the customer is important to you. Customers are more willing to do business with a business that have a website. The website is made for them. This can also be a double edged sword. If your website doesn’t follow web standards or looks outdated it can give your customers the wrong impression about your business.
A website is about becoming more effective in your marketing. It helps you spend less to acquire customers. Contact us for a free consultation about how we can help you along in this process.